Expert tips on Logo and Website Design
Have you just started a business or are you thinking about it? Whatever stage you’re at you undoubtedly need a Logo and Website for your new start-up business. Branding Bay has helped thousands of businesses with a new Logo and Website, so here are some tips from the experts…
Your Logo and Website are incredibly important as they represent your new brand – the public face of your business. The difficulty is that most start-up businesses don’t have much money to spare in the early stages, so achieving value for money is crucial. Follow these 5 steps to make sure you get the best value for money on a unique and attractive logo and website:
- Simple is Best: You might be tempted to spend hours and days in a dark room thinking about your logo design – don’t! Pull together a list of logos that you like (and don’t) and use these as a guide for how yours should look. Sometimes a simple logo with your business name is best.
- Think about how your Logo will be used: Remember that the logo will set the colour scheme for your website and business stationery. It also needs to fit snugly into your website and probably into loads of other business directories.
- Keep your Website clean and straight-forward: Your website is a tool to generate leads for your business, period. That means that its only objective is to encourage visitors to it to make contact by phone, email or through a Contact Form. These are your website’s “Calls to Action”.
- Pick a Web Company that you can trust: You have enough to focus on without having to understand technical jargon – let your Web Company look after all that for you. Check to make sure they have a good portfolio of clients and have been around for a while.
- Don’t spend your entire budget on your Logo and Website: You need a brand and Internet presence for your start-up business. It will grow as you business grows, so there’s no need to invest too much money at the outset.
