Case Overview
NI Candle Supplies is a leading supplier of candle-making materials, serving Ireland, the UK and Europe. Offering an extensive range of waxes, fragrances, soap bases, and tools, the brand caters to both hobbyists and professionals.
Known for its unparalleled customer service and educational resources, NI Candle Supplies has become the go-to destination for those looking to unlock the art of candle making.
- Front End Design
- Shopify Build
- Custom Liquid Code
- Site Speed & Performance
The Problem
As NI Candle Supplies grew in popularity, the brand faced a common challenge encountered by e-commerce businesses: ensuring that their technology kept pace with their growth.
They had a Shopify site, but it was underprforming and built on the 1.0 platform. This was causing issues with updating the Shopify theme, maintaining custom features such as the Scent Calculator, affecting overall performance and stability and hampering the efforts of the digital marketing team.
- Outdated Shopify Technology - running on Shopify 1.0
- Technical issues with custom online tools and features
- Design of site didn't match new branding
- Site speed, performance & stability were not high
- The site was holding back the online marketing team
The Solution
We addressed NI Candle Supplies’ challenges by redesigning the site on the latest Shopify 2.0 platform, paying particular attention to performance and user experience.
We focused on showcasing their unique products to engaged audiences – boosting visibility and engagement. We put a big effort into look and feel while overhauling the underlying liquid coding for the custom features.
The Results
These steps ensured success, delivering an impressive 4500% return on ad spend (ROAS) and solidifying their position as a market leader.
242%
Increase in conversions
4500%
Return on ad spend
Absolutely thrilled with the incredible job Branding Bay did on our new website design! As a large volume seller with a complex Shopify site, we needed a solution that not only looked great but also enhanced the user experience. Branding Bay exceeded our expectations in every aspect.
Their attention to detail and expertise in creating a stable platform has made navigating our site much easier for our customers. The new design is not only visually appealing but also functional, streamlining our processes and boosting our efficiency. I highly recommend Branding Bay to anyone looking to elevate their website design – they truly deliver outstanding results!
