Darling Arlene

Case Overview

With over twenty years designing and altering bridal and special occasion wear, Arlene realised there was a niche in the shapewear market for shapewear suitable for under gowns and occasion garments.

Arlene has sourced and hand-picked a small selection of products that have been tired and tested  by her clients over the past few years within her studio. 

Having operated a bricks & mortar studio in the past, Arlene approached BrandingBay to bring her shapewear products to a global market.

The Brief

Darling Arlene asked BrandingBay to build a Shopify solution that would clearly showcase her various shapewear lines. It was important that Arlene and her marketing team could easily make updates to the site as the product specs changed frequently.

The Results

We designed the site with flexible layouts, variable image sizes, and customisable filtering options, all while optimising for rapid page loading to deliver an exceptional user experience.

This resulted in a dynamic, intuitive solution that’s easy to update and build on.

Early indications from Arlene are that the site is performing well and she is delighted with the sales volume to date!

BrandingBay really are the Shopify experts – beautiful design delivered on time & in budget! Thank you!

- Arlene Ferguson, Owner of Darling Arlene

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