Keywords can’t simply be plucked out of the air. They should be the keystone of your SEO campaign. After big, quality-driven updates to the way search engines rank websites, it’s more important than ever to be as relevant and useful as possible. That means your keywords must be chosen wisely.
It’s a delicate science and should factor in: how many people are searching, how much competition you face, how relevant keywords are to your offering and the frame of mind a visitor may be in when they type those all important words into a search box.
Whew! It’s a lot to consider, but get this initial stage right and you’ve built a firm foundation for your entire SEO campaign. At Branding Bay we know that smart keyword research is the cornerstone of good SEO, which is why we conduct thorough, insightful keyword research to get everything started the right way.
Branding Bay can advise on all aspects of your SEO strategy, using intelligent keyword research as the essential starting point. With a clear and carefully planned roadmap, we can provide an SEO strategy that drives your website to where it needs to be to succeed online.