Search Engine Optimisation (SEO)

The better your position in the search engine results, the more visitors
your website will receive. Our aim is simple, “To place your business at
the top of search engines.”

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Drive more traffic than the M2 with smart SEO from our Belfast Digital Marketing Gurus

Your website’s looking great, your content reads beautifully, your site architecture leads visitors down a clear buying journey, you’ve even implemented some enticing interactive features to engage your customers. So why aren’t you being bombarded with traffic? Essentially, you’ve just built the best party ever, but you’ve forgotten to invite any guests!

SEO (Search Engine Optimisation) is the tool that lets everybody know that the party’s at your place. If your website doesn’t show up on Google, Yahoo or Bing results pages, how will anybody know you exist? At Branding Bay we use a smart blend of traditional SEO and forward-thinking techniques to ensure your website ranks for important search terms that are relevant for your specific business.

Keywords can’t simply be plucked out of the air. They should be the keystone of your SEO campaign. After big, quality-driven updates to the way search engines rank websites, it’s more important than ever to be as relevant and useful as possible. That means your keywords must be chosen wisely.

It’s a delicate science and should factor in: how many people are searching, how much competition you face, how relevant keywords are to your offering and the frame of mind a visitor may be in when they type those all important words into a search box.

Whew! It’s a lot to consider, but get this initial stage right and you’ve built a firm foundation for your entire SEO campaign. At Branding Bay we know that smart keyword research is the cornerstone of good SEO, which is why we conduct thorough, insightful keyword research to get everything started the right way.

Branding Bay can advise on all aspects of your SEO strategy, using intelligent keyword research as the essential starting point. With a clear and carefully planned roadmap, we can provide an SEO strategy that drives your website to where it needs to be to succeed online.
Next it’s time to look at what your competitors are doing. We’re not talking about eyeholes in a newspapers and mirrored shades, we mean using SEO tools to dig into things like their backlink profiles, conducting content audits to see what they’re doing well and using all this information to make your digital marketing even smarter.

It’s easy to see who’s succeeding in the offline world, but on the web you could be outperformed by the competitor you least suspect. It can take some research to identify your key online competitors as it isn’t always the flashiest websites doing the most bustling trade. Branding Bay can help you keep an eye on the biggest competition in your online marketplace and provide consultation to help you catch up – then beat them.

We understand businesses and take the time to learn about yours from the inside out. This puts our smart digital team in the perfect position to build you a sure-fire SEO strategy.
Our developers and designers build websites with SEO in mind. We take care of everything search engines look for, from accessibility and loading times to site architecture and your blog structure, providing you with a strong base for a powerful SEO campaign.

A well optimised website is a wonderful thing, but it’s easy to overdo it. Google’s algorithms are now wise to over-optimisation and can penalise websites who use ‘keyword stuffing’. When optimising a website, you need your text to read seamlessly, whilst integrating the correct keywords where they work.

Choosing the right keywords for the right pages during the keyword research stage is half the battle, but sensitive optimisation is crucial too. At Branding Bay we take the same approach to optimising meta data; softly softly catchy monkey.
Performing offsite SEO is essential. We use a variety of techniques to build strong, high quality links to your website and to create helpful resources which could turn interested visitors into leads. From writing top notch guest posts which earn you exposure on important industry blogs along with valuable links, to building strong, standalone web 2.0s that can spark off a buying journey which results in a conversion on your site – we’ve got lots of offsite SEO tricks up our sleeves. We can even blend your SEO strategy with online presence boosting social media services to get your target market talking.

If intelligent keyword research is the foundation of good SEO, a strong SEO strategy is the glue. You’ll need a clear plan, full of diverse techniques and high quality practices which all work together to really impress the search engines and bring you that all-important, relevant traffic.

At Branding Bay we can help businesses to mastermind and implement new digital marketing strategies, making use of tried and tested methods alongside future-proof tactics. We keep up with Google, so you can keep up in the rankings.

Ready to develop and grow your SEO campaign with the help of our digital marketing agency in Belfast? Talk to the team today on 02891 226 090 or drop us an email at hello@brandingbay.com.